March 30, 2021

Bring the Outside In

We’re so excited to announce our Verdo lighting collection, a collaboration with award-winning hospitality design firm Studio UNLTD. The exclusive line of decorative lighting fixtures is designed around the concept of biophilia—our human tendency to be drawn toward nature.

Each of the five lighting fixtures in the collection is inspired by the asymmetrical balance found in nature, constructed of mostly metal with a matte black finish and contrasting brown leather accents. The lights themselves feature dimmable, frosted glass globes in varying sizes according to the scale and proportion of each piece. The collection features both wall- and ceiling-mounted fixtures and a chic table lamp.

What makes these pieces so unique, though, is the presence of metal mesh spheres on each fixture, designed to be filled with small pieces of faux or real greenery—drapey succulents or air plants work best, but the sky’s the limit. The plants balance in asymmetric harmony with the softly illuminated glass globes, a design that invites exploration and experimentation with different botanical combinations. They’re endlessly customizable, and we can’t wait to see what our customers create.

A lamp from Industry West's Verdo collection with a bulb on one side and a plant on the other sideA lamp from Industry West's Verdo collection with a bulb on one side and a plant on the other side
“We love the idea of creating a design product which still leaves a bit to the imagination and extends the longevity of the piece.”
A chandelier from Industry West's Verdo collection with alternating plants and light bulbsA chandelier from Industry West's Verdo collection with alternating plants and light bulbs

“We’ve had a keen interest to design a fixture or piece of furniture that has the versatility to allow the end user to make it their own,” said Terri Robison, Studio UNLTD’s Principal and Design Director. “We love the idea of creating a design product which still leaves a bit to the imagination and extends the longevity of the piece.”

Each piece will include a bit of faux greenery to get started, but we encourage trying out different plant varieties to put your own spin on it.

A pendant from Industry West's Verdo collection with a bulb on one side and a plant on the other sideA pendant from Industry West's Verdo collection with a bulb on one side and a plant on the other side

“Now more than ever we hear from our customers that they want to bring warmth and nature into the home while maintaining an overall simplicity,” said Jordan England, Founder and CEO of Industry West. “The home should be a tranquil, peaceful retreat from the everyday."


Shop the Verdo Collection