As a furniture company, we’re always interested in learning how we can better serve our customers, especially in such uncertain times as these. We partnered with research firm Method + Mode to survey our residential, commercial, and hospitality Trade Program partners about how they’re faring so far—from the status of their active projects, to new trends, amenities, or space planning restrictions they’re employing as a result of COVID-19.
While maybe not entirely surprising, key takeaways from our survey tell me that the interior design industry is resilient and doing what’s needed to survive these unprecedented times.
I’m happy to see that 81% of our trade partners have been able to secure new business this year, though it’s not surprising to see that almost 50% of projects are on hold in some fashion.
And just like in our own lives at home, our trade partners are working with clients who are looking to make the most of their outdoor space while rethinking how they’re utilizing interior space.
“People now working from home are realizing the ways that their home isn’t meeting their needs,” said one of our respondents.
While this survey of course helps us in our own business here at Industry West, it was also important for us to run a health check on the industry and get a true understanding of how they’re handling the uncertainty. It’s important for us to understand that now more than ever we’re all in this together.
Click below to download our 2020 State of the Trade Report.
Jordan England, CEO of Industry West