Snowe Penthouse West looks and feels like a comfortable, well-designed apartment (because, well, it is one), and more resembles a visit to a friend’s home than a trip to the mall.
This relatable and hospitable setting allows customers to better envision themselves using the products and furniture for sale: Seeing a towel set, sofa, or painting in a livable space, instead of on a shelf or website.
And, while the traditional showroom experience gives buyers the opportunity to sit on a sofa or test out a barstool before purchasing, these curated spaces can’t always give you a great idea of what that same sofa might feel like in your living room as you binge-watch Netflix.
“When 70 Pine arose as an opportunity, we jumped right on it,” said Anne England, Industry West co-founder and president of social responsibility. “The idea was to create a one-stop-shop - but not in a typical retail location - where you could view everything you need to outfit your home. And we loved that idea. It’s how we like to shop, too.”
And partnerships like these don’t just benefit the brands. Those affiliated with 70 Pine loved it, too, because it brought more attention and foot traffic to the building and its available units. Because, well, who wouldn’t want to live in a space that’s comfortable, beautiful and convenient to decorate?