Industry West x United Strangers Collection

Modern, distinct, timeless—our collection with United Strangers is a blend of all three, a selection of furniture that mixes classic elements in unexpected combinations and forms that can be mixed and matched to furnish an entire space without looking tired or overly coordinated.

United Strangers was founded by New Zealand furniture designer Logan Komorowski to gather people, otherwise strangers, together from different areas of the furniture industry around high quality, honest materials and intriguing design. Built upon this selection of materials sourced from around the world and inspired by the designers and artisans who craft them, United Strangers products are not governed by trends, but formed out of a deep reverence for the materials used.

A chair with a woven brown leather seat and backA chair with a woven brown leather seat and back
Two separate images, one of an artist in her studio and the other of the woman who purchased her art, hanging in her homeTwo separate images, one of an artist in her studio and the other of the woman who purchased her art, hanging in her home

The United Strangers catalog blends handmade, personal touches with a modern appeal, sourcing woods and stone from across the globe and often giving a second life to recycled fabrics and materials. This thoughtful method lends uniqueness and approachability to each piece, an ethos which relates to what we embrace here at Industry West.

“Industry West continues to push the envelope with new designs—they’re not afraid to try different products that may not be on trend, but have a real depth or soul to them,” says Logan Komorowski, founder of United Strangers. “We’ve never been one to follow a trend.”

Two images, a woman decorating a cake and in the other image a mother and daughter celebrating a birthdayTwo images, a woman decorating a cake and in the other image a mother and daughter celebrating a birthday

It’s especially timely that a collection based on the idea of uniting strangers was inspiring to the Industry West team following the turbulence of 2020, when nearly everyone experienced the pain of distance or isolation in one way or another. The universality of our need for human connection and unity inspired the ideas behind the United Strangers x Industry West photoshoot, which told the stories of shared experience though strangers using the same furniture in their respective spaces.

Set at the Industry West warehouse, the two-day shoot was oriented around three stories—an artist and art buyer, pastry chef and birthday girl, and man and young woman listening to the same vinyl record. Each story featured both “characters” side by side, sharing a piece (or multiple pieces) of United Strangers furniture. The two sets were mobile, and each wall consisted of interchangeable panels that were switched out for each scene. “We have a great team that made this happen; it takes a village,” said Jensen Hande, Creative Director at Industry West, about the process of installing and uninstalling props, floors, walls and furniture to build the different vignettes.

“We’ve never been one to follow a trend." -Logan Komorowski, founder of United Strangers

“The shoot was intended to show real-world situations where strangers are connected, and share that moment while incorporating United Strangers furniture,” said Hande. “The furniture connects the characters and their spaces.”

The result is a playful and thoughtful expression of United Strangers’ motto: to “unite strangers around the world through a commitment to pure forms and timeless creations.” Check out the video to see behind the scenes of the shoot and click below to shop the Industry West x United Strangers collection.


Shop Industry West x United Strangers

  1. Industry West Tahi Sofa
    Tahi Sofa
    $2,595
  2. Industry West Grafton Chair
    Grafton Chair
    $1,295
  3. Industry West Melbourne Lounge Chair
    Melbourne Lounge Chair
    $895
  4. Industry West Mac Sofa
    Mac Sofa
    $2,495
  5. Industry West Laguna Dining Chair
    Laguna Dining Chair
    $395
  6. Industry West Kennedy Bench
    Kennedy Bench
    $995
  7. Industry West Kennedy Occasional Chair
    Kennedy Occasional Chair
    $995