Why did you choose this home for your project?
What’s not to love about this home? It was an easy choice. The open floor plan, the natural light, the outside area with views of the mountains. It was an amazing location where the color changed from one hour to the next, which allowed us to be creative in how and where we shot throughout the home and property.
A lot of vignettes seem to be centered around entertaining and spending time together (playing a game, lounging, eating). Tell me more about how those activities played a big part of the vision for the space.
A lot is made of shooting products in context or IRL. But it’s common for brands to take that approach without creating a sense of warmth. It’s important for us to show that our products are made to be used and lived in, whether it’s in a residential or commercial setting. Our pieces are aesthetically pleasing and certainly made to look nice in context, but they’re also practical and meant to be part of your life.