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March 18, 2020

Behind the Scenes: An Industry West Photoshoot in Ojai, California

Long before a photoshoot takes place and the stylized images and shots appear on our website, our creative and logistics teams are behind the scenes scouting locations and planning every last detail, down to furniture layouts and the placement of throw pillows.

For our most recent big editorial photoshoot, we set out to achieve a look that we hadn't captured—and the arid landscape and glowy mountains of Ojai, California served as a perfect backdrop for the rich hues and desert-like colors of our new furniture lines. And the finishing touch? Accessories from Favor were layered into nearly every shot to ensure each vignette felt lived-in and friendly.

Have you ever wondered how an editorial photoshoot comes to life? Read on for a behind-the-scenes look, courtesy of our co-founder, Anne, and plenty of photos from our creative team and photographer Tanveer Badal!

Industry West boxes of furnitureIndustry West boxes of furniture
Industry West furniture in boxesIndustry West furniture in boxes
Set of Industry West Ojai photoshoot with mountains in backgroundSet of Industry West Ojai photoshoot with mountains in background

Why did you choose this home for your project?

What’s not to love about this home? It was an easy choice. The open floor plan, the natural light, the outside area with views of the mountains. It was an amazing location where the color changed from one hour to the next, which allowed us to be creative in how and where we shot throughout the home and property.

A lot of vignettes seem to be centered around entertaining and spending time together (playing a game, lounging, eating). Tell me more about how those activities played a big part of the vision for the space.

A lot is made of shooting products in context or IRL. But it’s common for brands to take that approach without creating a sense of warmth. It’s important for us to show that our products are made to be used and lived in, whether it’s in a residential or commercial setting. Our pieces are aesthetically pleasing and certainly made to look nice in context, but they’re also practical and meant to be part of your life.

Outside view of living room furniture in home in Ojai, CaliforniaOutside view of living room furniture in home in Ojai, California

Industry West caned Hem sofa and lounge chair on ourdoor patio in Ojai, CaliforniaIndustry West caned Hem sofa and lounge chair on ourdoor patio in Ojai, California
Three Industry West sofas with mountains and clouds in the backgroundThree Industry West sofas with mountains and clouds in the background

Why did you choose Ojai for this shoot?

We were striving for a look that we’ve never shot before. We’ve shot in the sun along the east coast, and done the NYC penthouse, but the mountains and colors of the west were something we hadn’t explored before. And the line we were shooting featured a lot of pieces with a lot of rich, almost desert-like hues, so the furniture lent itself to being shot in the west.

“It's important for us to show that our products are made to be used and lived in, whether it's in a residential or commercial setting." - Anne England
Bedroom furnished with Industry West cane bed and Favor accessoriesBedroom furnished with Industry West cane bed and Favor accessories
Industry West outdoor chairs in red, green, blue, yellow, and white by a pool in Ojai, CaliforniaIndustry West outdoor chairs in red, green, blue, yellow, and white by a pool in Ojai, California
Furniture from Industry West's Pure collection in an Ojai, CA pool houseFurniture from Industry West's Pure collection in an Ojai, CA pool house
Two black leather chairs with a game on a side table between themTwo black leather chairs with a game on a side table between them

SHOP THE LOOK

  1. Industry West Boucle Sofa
    Boucle Sofa
    $2,300
  2. Suzy Side Chair
    Suzy Side Chair
    $195
  3. Industry West Lucy Side Chair in Aluminum
    Lucy Side Chair
    $195
  4. Industry West Sable Armchair
    Sable Armchair
    $615