August 20, 2021

Where Southern Meets Modern: Our Partnership with Good Grit Magazine

Industry West has partnered with Good Grit Magazine to imbue a renovated home with superior design. Located just outside of Atlanta, GA, Good Grit’s inaugural Designer Showhouse is where a Southern state of mind meets a modern aesthetic.

When choosing a design direction for the space, Good Grit editor-in-chief Shelly Brown notes that the initial inspiration came from the midcentury-inspired pattern found atop our Atmos Coffee Table. Five striking varieties of marble form curves, archways, and circular patterns on this mosaic tabletop. These shapes echo throughout the showhouse, including a green statement archway that leads from the living room into a wide hallway. 

“I think as long as you’re sticking with what the particular house actually calls for,” Brown says, “the design kind of naturally reveals itself. That’s definitely what happened here, thanks to the partnerships that we had.” Brown cites “the beauty and artisan quality of all the products” as an ongoing source of design influence, including items like our Cane Collection, which is featured widely throughout the showhouse, including in the kids’ bedrooms.

Since the showhouse is situated near a movie studio, it was crucial to the design team for the home to contain bountiful creative energy. During the remodel process, the integrity of the original open floor plan was maintained in order to harness as much natural light as possible and celebrate the stunning surrounding view. With a wide infinity porch that opens onto a lake and an enclosed courtyard space at the center of the property, every room in the home is filled with invitations to get outdoors and enjoy the scenery. With panoramic views of the landscape, the sunroom features several sitting areas varied by purpose. “We really wanted to create a space that you could work from,” Brown says, “or just hang out with friends.”

living room set up with white couch and marble coffee table in front of a green archwayliving room set up with white couch and marble coffee table in front of a green archway
©AlyssaRosenheck
dining table with leather chairs with place settings and neutral tonesdining table with leather chairs with place settings and neutral tones
©AlyssaRosenheck
white couch and orange chair set up in a living room with black hardwood floors, bright accessories and windowswhite couch and orange chair set up in a living room with black hardwood floors, bright accessories and windows
©AlyssaRosenheck
“Everybody that laid hands upon this house was so incredibly gifted..."
leather armchair positioned in front of a white deskleather armchair positioned in front of a white desk
©AlyssaRosenheck

“Everybody that laid hands upon this house was so incredibly gifted,” Brown adds, “and I think it brought it to life because everyone cared so much.” Anne England, co-owner of Industry West, echoes the giftedness within this design collaboration, finding this to be an exceptionally fun project to work on. “Industry West loved working with Good Grit!”


Brown’s goal with designing this showhouse was to give Good Grit readers “a taste of the creativity that actually thrives here in the South” and to celebrate the area’s “incredibly talented melting pot of humans.” She goes on to cite the patterns her editorial team has noticed in the publication’s Home section, how “in every single story, something always comes up about where you came from. Where you came from, what your home life was like. So the idea of doing a showhome that feels inviting, that feels warm, that feels safe, and that feels really beautiful was kind of this physical way to hit all those marks that we look for in storytelling.”

cane counter stools against a white countertop in the kitchencane counter stools against a white countertop in the kitchen
©AlyssaRosenheck
large bedroom with orange betting and a seating arealarge bedroom with orange betting and a seating area
©AlyssaRosenheck
four leather chairs at a dining table over a black and white rug with a large white vasefour leather chairs at a dining table over a black and white rug with a large white vase
©AlyssaRosenheck
gray plate and two loaves of bread on a dining room tablegray plate and two loaves of bread on a dining room table
©AlyssaRosenheck

Shop the Good Grit Designer Showhouse

  1. Industry West Roma Chair
    Roma Chair
    $600
  2. San Martin Lounge Chair
    San Martin Lounge Chair
    $780
  3. Industry West Cane Partition
    Cane Partition
    $2,900
  4. Industry West Hem Lounge Chair
    Hem Lounge Chair
    $2,500
  5. Industry West Domino Bar Stool
    Domino Bar Stool
    $595
  6. Industry West Grafton Chair
    Grafton Chair
    $1,295
  7. Industry West Hemlock Bench
    Hemlock Bench
    $295
  8. Domino Counter Stool
    Domino Counter Stool
    $585