4. What were your initial philosopbhies for success?
A: I don;t know. I think we've always just been pretty transparent.
J: I think being entrepreneurial in spirit is someting that just makes certain things just come more natural to you. There's an innate sense of like, "okay, I know I've got to extend my runway as far as I can early on." So that meant flying to New York, renting a truck, going to the dock, self-unloading a container, driving it to the customer.
A: That's a true story.
J: Just to save us like $500 bucks. Or i'm not going to pay myself until my accountant says two years in, "okay you have to pay yourself."
5. Any anecdotes from when IW started?
A: The story he just mentioned about flying up with his brother and unloading at a dock to fulfill an order, and he called meon his phone somewhere in Manhattan, and [Jordan,] you were like driving a truck...
J: Yeah, I was driving a 26-foot Penske through Midtown.
A: And you were like, "What. This is wild!"
J: Getting yelled at, adn you know, going through the Holland Tunnel. Literally, I go over to the guy who wasn't going to let me unload it, and I was like, "I flew up here. I got this truck. You have to let me back here and unload this." He kept telling me, "I'm not gonna do it, bro." He was one of those guys. So, I paid him $100, and he was like, "alright, bring it. Back up the truck." I could barely get the back lid shut.
Then, driving it over to the customer to some guy's garage in Pittsburgh. Called me on my cell and just said to bring it to his garage. I think we ended up doing six or seven of his restaurants. They're still there. But that's when we really new.
A: Maybe this is going to work.
J: Maybe this will save us a couple of dollars, but maybe we should figure out the freight piece.